Revolutionizing Stadium Aesthetics: The Pepsi MetLife Stadium

PepsiCo Design & Innovation, Pentagram's Award-Winning Exhibition

The Pepsi MetLife Stadium, a brainchild of PepsiCo Design & Innovation and Pentagram, was born out of a desire to create a grand entrance for fans during Super Bowl XLVIII in 2013. The design team drew inspiration from the iconic Pepsi globe, using its colors and shape to create two large bottle sculptures suspended in the stadium's entryway. This dynamic installation was further amplified by a three-story super graphic applied to the Pepsi gate façade, creating a visually stunning and memorable experience for patrons.

The design's uniqueness lies in its unexpected and dynamic approach to engaging fans. As a key landmark, the Pepsi Gate was designed to drive locational awareness for fans, while also aligning with Pepsi's new global visual identity system that was being rolled out worldwide. This synchronization of design and brand identity showcases the team's innovative thinking and commitment to creating experiences that resonate with audiences.

Local broadcast and print media outlets covered the installations extensively, viewing them as exciting new additions to the stadium. The Pepsi bottle installations at MetLife stadium serve as an example of true design thinking, delivering an experience that is both unexpected and enjoyable for patrons.

As a testament to its innovative design and impact, the Pepsi MetLife Stadium was awarded the Platinum A' Advertising, Marketing and Communication Design Award in 2015. This prestigious accolade recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism, contribute to societal wellbeing, and push the boundaries of art, science, design, and technology. The award is a testament to the design's ability to redefine stadium aesthetics and create a lasting impact on audiences.

In conclusion, the Pepsi MetLife Stadium is a shining example of how design and innovation can transform spaces into engaging, memorable experiences. It stands as a testament to the power of creative thinking, the importance of brand identity, and the potential of design to create a lasting impact. This project serves as an inspiration for designers and brands worldwide, showcasing the potential of design to transform spaces and create unforgettable experiences.